"Digital Technology turns media consumers into media producers." In your own expierence how was your creativity developed through using digital technology to complete your coursework productions?
In this essay i will be talking about digital technology and how i managed to be creative throughout my two coursework pieces.At AS our breif was to create a two minuite opening sequence including titles of the genre of film noir or horror. Our A2 breif was to create a promo music video package which included a music video digipak and advert.
At AS we used a flash mic, we did this do be creative by putting a voice over on our two minuite, opening sequence, we got this idea from la confidental which we saw in class, we thought this was a really good idea and can keep the auidence on edge wanting to know more, so we thought including this in our two minuite opening sequence would be a good idea as it will keep people on the edge. I think doing this allowed us to be in control and be producers of our two minuite opening sequence
At A2 we used the TV studio to drop in backgrounds of the moonlight as we decided choose the song of
Monday, 23 April 2012
Monday, 19 March 2012
Social Media Discussion and application activity.
How far were the responses of the rioters themselves given space in the media?
During the course of my investigation of the media's reporting on the London riots it became immediately apparent that it was only very rarely that one of the rioters themselves got an opinion across through the media. In fact in all four of my pieces there is not a single one that has a piece from the rioters viewpoint, or indeed any viewpoint other than that of the media. Instead of this there is a lot of scapegoating and making youth's into 'folk devils', then, despite this heavy concentration on the youths themselves; there is little or no reporting including the opinion of a 'youth' or a rioter.
If you type 'London Riots' into Google images, this is the second image to appear on the list, I believe this is fairy representative of how the media chose 'young people' or 'hooded people', focused in upon them and made the public believed that it was entirely this particular subculture that was responsible for the riots.
In fact the only time in which any of this really was included was post-riot, when people were interested in what the viewpoints were, meaning that the media had to report this. This example of mass media 'ignorance' is a great example of why the mass media can be unfair in how it reports a story.
Considering the fact that the media focused so heavily on youths, it is quite surprising the little amount of reporting done on their behalf/from their viewpoint, I believe this is representative of a scapegoat, and the fact that it was easier to simply blame youths, than to report from their viewpoint and perhaps find out the motives. This is obviously because sensationalising within the media means more money.
An example of a report stating that 'two hundred youths' committed an act of violence, however it then states that a thirty five year old man was arrested, meaning that the word 'youths' was simply used as a buzzword in order to help the article sell.
A little after it the entire event was basically blamed entirely upon the youth subculture, a lot of younger people struck back, campaigns such as the 'not in my name' campaign asserted that this stereotyping was unfair, there were a lot of youths trying to make a positive contribution to the riots, and trying to clean up after them. Hashtags like 'cleanuplondon' were formed and hundreds of these so called 'folk devils' took to the streets in order to clean up the mess other people had created.
This shows the power of the media, it can sway a group of people, or turn an entire society against them. Whilst it is true that having immediate communication and the ability to create massive awareness of something incredibly quickly, it also comes with the risk that someone may abuse the power, or that the power is used in order to scapegoat a subculture, it is unfair of the media to suggest that a group of two hundred people comprised only of youths, how old is a 'youth'? Considering an article that suggested this then stated a man of thirty five was arrested, does the media class a a youth as someone that is actually young, or somebody that is committing a crime?
A good example of the media bias is the following Sky Interview with the rioters:
Despite this being one of the rare forays by the media into the rioters viewpoint, I believe that it is completely unfair and biased. It does not give a fair portrayal of the protest started and chooses four completely stereotypical people to give the young audience a voice, and a reason as to why they 'rioted'. These youths state that the reason they rioted was in order to gain material possessions. This is terrible, and the person who is interviewing these people probably knew this, and wanted to show the world what 'rioters' are, however this is an unfair representation, the media know that these people are frankly quite stupid and would say anything in order to appear 'tough' or fit to a stereotype. This is shown by how the camerawork keeps zooming into the tracksuits or the trainers or their bandannas, showing that the cameraman knows that these people fit a negative stereotype and he is trying to increase that. The interviewer did not then go on to interview a university student, or any other different 'youth' subliminally portraying to the audience that all rioters are just like these ones here, and frankly I feel it is unfair that the media take advantage of a situation by scapegoating a subculture in order to gain more money; because this is essentially what they have done. This report is completely biased from the start, despite the caring overtones.
During the course of my investigation of the media's reporting on the London riots it became immediately apparent that it was only very rarely that one of the rioters themselves got an opinion across through the media. In fact in all four of my pieces there is not a single one that has a piece from the rioters viewpoint, or indeed any viewpoint other than that of the media. Instead of this there is a lot of scapegoating and making youth's into 'folk devils', then, despite this heavy concentration on the youths themselves; there is little or no reporting including the opinion of a 'youth' or a rioter.
If you type 'London Riots' into Google images, this is the second image to appear on the list, I believe this is fairy representative of how the media chose 'young people' or 'hooded people', focused in upon them and made the public believed that it was entirely this particular subculture that was responsible for the riots.
In fact the only time in which any of this really was included was post-riot, when people were interested in what the viewpoints were, meaning that the media had to report this. This example of mass media 'ignorance' is a great example of why the mass media can be unfair in how it reports a story.
Considering the fact that the media focused so heavily on youths, it is quite surprising the little amount of reporting done on their behalf/from their viewpoint, I believe this is representative of a scapegoat, and the fact that it was easier to simply blame youths, than to report from their viewpoint and perhaps find out the motives. This is obviously because sensationalising within the media means more money.
A little after it the entire event was basically blamed entirely upon the youth subculture, a lot of younger people struck back, campaigns such as the 'not in my name' campaign asserted that this stereotyping was unfair, there were a lot of youths trying to make a positive contribution to the riots, and trying to clean up after them. Hashtags like 'cleanuplondon' were formed and hundreds of these so called 'folk devils' took to the streets in order to clean up the mess other people had created.
This shows the power of the media, it can sway a group of people, or turn an entire society against them. Whilst it is true that having immediate communication and the ability to create massive awareness of something incredibly quickly, it also comes with the risk that someone may abuse the power, or that the power is used in order to scapegoat a subculture, it is unfair of the media to suggest that a group of two hundred people comprised only of youths, how old is a 'youth'? Considering an article that suggested this then stated a man of thirty five was arrested, does the media class a a youth as someone that is actually young, or somebody that is committing a crime?
A good example of the media bias is the following Sky Interview with the rioters:
Despite this being one of the rare forays by the media into the rioters viewpoint, I believe that it is completely unfair and biased. It does not give a fair portrayal of the protest started and chooses four completely stereotypical people to give the young audience a voice, and a reason as to why they 'rioted'. These youths state that the reason they rioted was in order to gain material possessions. This is terrible, and the person who is interviewing these people probably knew this, and wanted to show the world what 'rioters' are, however this is an unfair representation, the media know that these people are frankly quite stupid and would say anything in order to appear 'tough' or fit to a stereotype. This is shown by how the camerawork keeps zooming into the tracksuits or the trainers or their bandannas, showing that the cameraman knows that these people fit a negative stereotype and he is trying to increase that. The interviewer did not then go on to interview a university student, or any other different 'youth' subliminally portraying to the audience that all rioters are just like these ones here, and frankly I feel it is unfair that the media take advantage of a situation by scapegoating a subculture in order to gain more money; because this is essentially what they have done. This report is completely biased from the start, despite the caring overtones.
Friday, 16 March 2012
Monday, 12 March 2012
Social Media
Social Media and Riots
Social media is used predominataly used be the younger generation in todays society, and used on a daily basis. A lot of teens are always on facebook and it revovles around their lifes. Today in society we have media such as Facebook, Twitter & Blackberry. During the riots social media was portrayed in a postive and negative light. Social media was used to do the clean up process in which young people volunteered to help out and clean up their commuinties. Rioters and looters also used social media in a bad light to organise their criminal offences and try recruit others to join in.
Blackberry And The Riots
Blackberrys in a recent ofcom report highlighted that they were the most popular handset among youths,the handsets are affordable and BBM is private and free.
Blackberry smartphone of choice for majority (37%) of british teens, according to the ofcom report.
Blackberry messenger is untraceable, and that this will (to be finished)
Michel Foucaults Idea
Michel Foucault
For Facault people do not have a "real" identitiy within themselves, thats just a way of talking about self a discourse.
An idenity is communicated to others in your interactions with them, but this is not a fixed thing, within a person it is a shifting temporary construction.
Power is something which can be used and deployed by particular people in specific situations which itself will produce other reactions and resistances and isn't to specific groups or idenities.
Power outcomes are not inevitable and can be resisted.
The discourse in our instance is the justicie and equality enforced by press and news broadcasts.
The power in our instance is the mass media.
mass media have called youths "demontised"
The discourse in our instance is the justicie and equality enforced by press and news broadcasts.
The power in our instance is the mass media.
mass media have called youths "demontised"
How does this link in to today in society?
A discourse today is facebook, we shape our identies we choose what status and images we share with our friends on facebook, this shapes our indenitys but these will chamge over time as people change their identies over time this links in to being a shifting temporary construction.
David Buckingham's idea
"A focus on identity requires us to pay close attention to diverse ways in which media and technologies are used in everyday life, and their consequences for both individuals and for their social groups."
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